19 Feb 2019 Pantone Colour of the Year: Living Coral
Pantone released its 2019 Pantone Colour of the Year: Living Coral, described by Pantone as “evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour”, relating it to the importance of coral reefs in our environment.
Below, Fashion Director Chris Viljoen and The Way of Us content writer, Daniel Geldenhuys sheds some light on the Pantone burst and why we should care.
“Ever felt like you might be the star of The Truman Show? (For the Gen Zs who don’t know, this is a movie starring Jim Carrey about a man who discovers his entire life is a scripted reality show.) When it comes to the colours you interact with in an industrialised world, you sort of are. The producer of your show is Pantone, a colour-to-commerce company that functions as a pigment illuminate, curating shades and spectrums that filter from their office through your favourite brands into clothes, stationery and homeware, Insta feeds, and more,” says Daniel Geldenhuys, The Way of Us content writer.
Why do we care? There’s power in the knowledge of forces that govern the reality show that is your life, especially when they hide in plain sight. Be on the lookout for Living Coral this year, and learn from the ways it’s used by individuals and brands around you. Use it to infuse your closet and insta feed with an extra dose of realness.
Chris Viljoen Fashion Director at online retailer Superbalist.com, says that it’s a vibrant yet mellow colour, filled with optimism and joyful pursuits, allowing for that playful expression when it comes to fashion. “It’s already a hit with celebrities where we are seeing the likes of Gigi Hadid and J-Lo dressed head-to-toe in the vibrant hue. It’s not for the shy or faint-hearted. It’s a powerful colour which says exactly that about the person wearing it.”
“The shade consists of golden undertones, giving it a warmth and depth compared to cooler coral colours. As the clashing of colours still reign in the fashion world, it’s a good shade to pair with fuchsia and deeper purple colours. However, if you’re colour-shy and not wanting to take the risk, it’s also ideal to wear head-to-toe. Find pastel versions of the shade to mix with the more vivid living coral staples of your outfit. Alternatively, opt for a statement accessory like a pair of sunglasses, a vibrant bag or bolds pieces of jewellery in the golden undertones of the shade.”
Cape Sleeve Layering Top | R336
Converse Chuck Taylor All Star Pull Zip Sneaker | R489
2 Button Blazer Dress | R419
Sissy Boy Girl Boss Crop Flare Trousers | R629
Bardot Tunic | R209
Tommy Hilfiger Classic Heather Tee | R899
Wrap Over Blouse | R195
Hydragea Leather Shopper Bag | R1999
Cotton On Cotton Rib Bodysuit | R249
Baxter Shorts | R268
Havaianas Slim Flip Flop | R209
Bath Sheet | R119